Since the very inception of CMP FILM, TV, Ai back in 2003, our cornerstone has been to offer our clients the best possible quality, creativity and value for their investment and to really think outside the box. For example, one of our clients approached us with a tiny budget of just $250 per week. Once we understood their bigger picture and future intentions, we were able to design a TV commercial and secured the airtime on Channel 7 in Brisbane (late night), which worked for that client’s specific target market.

Over the following months, with a lot of working behind the scenes with the client and the TV stations, we evolved that initial micro budget from $1,000 a month to national campaigns across the 7 and 9 networks, with the client investing $50,000 per month, within 1-year. The only reason this client increased their investment was because of the massive escalation on their bottom line, which equated to the client achieving 10’s of millions of dollars worth of sales and opening up outlets across QLD, NSW, VIC and WA.

This smart approach to building a business works even better today, with all the additional and more affordable advertising and marketing opportunities (including Ai film) that are available on online streaming services, you just need to speak with a professional production company who understands what really works in terms of value and relevance to your business’s objectives and ROI.