Since the very inception of CMP Film TV back in 2003, our cornerstone was to offer our clients the best possible quality, creativity and value for their investment and to really think outside the square. For example, one of our clients approached us with a tiny budget of just $250 per week. Once we understood their bigger picture and future intentions we were able to design a TV commercial, plus secured them air time on Channel 7 in Brisbane, (late night) which worked for that client’s specific target market.

Over the following months with a lot of working behind the scenes with the client and the TV stations we evolved that initial micro budget from $2,000 a month, to national campaigns across the 7 and 9 networks, with the client investing $50,000 per month, within 1-year. The only reason this client increased their investment was because of the massive escalation on their bottom line, which equated to the client achieving 10’s of millions of dollars worth of sales and opening up outlets across QLD, NSW, VIC and WA.

This smart approach to building a business works even better today. With all the additional and more affordable advertising and marketing opportunities, that are available on the online streaming services, you just need to speak with someone who knows how to cut through the clutter and what really works in terms of value and relevance to your businesses target market.