In the 1920s, Kellogg's and their rival Post, raced neck and neck to dominate the breakfast cereal market. When the Great Depression hit in the 1930s, Kellogg's maintained its advertising budget while Post slashed it's spending.

As the U.S. emerged from the Depression, Kellogg's was the undisputed leading cereal company and has continued to out-sell Post for the last 70-plus years!
Kellogg's demonstrates the power of continuing to advertise even in a down economy.

In the Kellogg's vs. Post wars, the cereal companies relied on radio (as there was no television back then) if that battle was fought today, they would no doubt being relying heavily on television to give them the edge and in fact Kellogg's does just that.

What we can learn from this now

The moral of this story is simply this, it's vital to continue advertising during bad economic times. Consumers will be aware of your brand and it will be seen to be a stable due to the fact that you have continued to market throughout the quieter periods . If however you stand still or slash your advertising budgets you could end up losing out to a competitor who has the foresight to fight through these tough times and keep their brand awareness alive.

Most businesses don't have the advertising budget of a major cereal manufacturers however there are strategies that can help your business by utilizing the power of television in an affordable, creative and cost effective manner and give you the edge over your competitor ..."even in tough times"

Contact our friendly and professional team and we'll show you how.