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      <description>CMP Advertising is an accredited advertising agency with full in-house production and post production facilities based in Queensland&apos;s film and television hub, the beautiful Gold Coast, Australia. We also service and supply all other cites and centres across the country and even world wide.</description>
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         <title>Our Internet Secrets A 15s</title>
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         <pubDate>Mon, 24 May 2010 16:13:00 +1000</pubDate>
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         <title>Our Internet Secrets A 30s</title>
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         <pubDate>Mon, 24 May 2010 16:04:25 +1000</pubDate>
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         <title>The Power of Television</title>
         <description><![CDATA[<div id="keywords"><ul>
<li>TV ads Gold Coast</li>
<li>Television</li>
<li>TV Ads</li>
<li>Advertising on radio</li>
<li>Advertising in newspapers</li>
<li>Advertising recall</li>
</ul>
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         <pubDate>Thu, 29 Apr 2010 16:13:16 +1000</pubDate>
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         <title>ROCKHAMPTON TV ADS FROM ONLY $ 2500 WITH MONEY BACK GUARANTEE ! CALL   07 55 28 28 03</title>
         <description><![CDATA[<div id="keywords"><ul>
<li>Rockhampton</li>
<li>TV ads</li>
<li>TV ad </li>
<li>Advertising agency </li>
<li>Web Video </li>
<li>TV commercial </li>
<li>TV commercials </li>
<li>TV ads Rockhampton </li>
<li>Increase sales </li>
<li>TV advertising agency </li>
<li>Post  production </li>
<li>Television advertising </li>
</ul>
</div>


CMP </strong>Advertising is an <strong>ACCREDITED ADVERTISING AGENCY</strong> with full in-house production and post production facilities we service the Rockhampton, Gold Coast, Brisbane, Sydney Melbourne, all of regional Australia and even worldwide.

We produce <strong>QUALITY, AFFORDABLE, DIRECT CALL TO ACTION TV</strong> advertising that <strong>WORKS, </strong>in fact we are the only agency to offer our clients a iron clad <strong>30 DAY MONEY BACK GUARANTEE! </strong> 

<strong><div style="text-align: center;"><font color="RED">30 DAY MONEY BACK GUARANTEE!</font></div></strong>

<strong>99.99%</strong> of our clients can't believe just how cost efficient and affordable television advertising can be and <strong>TV</strong> is still by far the strongest medium to get your message across to people, in their living rooms, waiting rooms, pubs and clubs and anywhere else there's a <strong>TV</strong>.Take a look around TV is literally everywhere! TV gets your sales message where your customers or clients <strong>LIVES, WORKS AND PLAYS! </strong>no other medium can do that! 

Plus we strongly recommend that all campaigns are coupled with online / <strong>WEB VIDEO</strong> to <strong>MAKE YOUR DOLLAR WORK HARDER</strong>. It like <em><strong>SUPERCHARGING </strong></em> your campaign then you really have advertising, that's accessible, engaging, entertaining, measurable and memorable! More to the point <strong>IT WORKS!</strong>

<strong><div style="text-align: center;"><font color="RED">EASIER TO VIEW, EASIER FOR YOUR CUSTOMERS TO DO !</font></div></strong>

Over the last 25 years I have asked 100's if not 1,000's of people what their favourite ad is and <strong>NOT ONE</strong> has ever said...

" It's that ad on page 3 of the newspaper...or that spot on the radio on Saturday morning"

<strong>NO</strong>...What everyone says is... "<em>That great TV commercial I saw, you know the one with..."</em>

The point here is <strong>NO ONE </strong>remembers radio, press etc but a well crafted and positioned 
<strong>TV</strong> commercial is recalled time and time again and the reason is  simple we are all <strong>VISUALLY BASED</strong>.

That's because we are physically attuned to<strong> VISUAL STIMULATION </strong>and a massive amount of our brains is geared to do this. Sight is our number one sense this is how we retain information. That's why movies, video games etc are more popular with most people than books, it's <strong>EASIER TO VIEW </strong>than to read or listen

<strong><div style="text-align: center;"><font color="RED">LISTEN TO WHAT OUR CLIENTS SAY!</font></div></strong> 

<ul>
	<li><em>"We achieved a<strong> WHOPPING 1800%</strong> return on our investment in a one week sale and sold over <strong>$500,000 in furniture !</strong> " </em></li>

	<li><em>"Our target was 50 but we <strong>sold over 80 split air conditioners</strong> in a single weekend the <strong>whole lot gone!</strong>"</em></li>

<li><em>"David, and the team gave us all we asked for and more and when we <strong>SOLD OUT!</strong> the whole estate out in <strong>6 MONTHS</strong>, let me tell you, the <strong>CORKS POPPED</strong> more that once! </strong></em></li>
	<li><em>"Our dealership, went from 200 car sales per month to over <strong>934 sales per month </strong>in just 10 months and <strong>87% of all enquires came from the TV!</strong>"  </em></li>
</ul>

<strong><div style="text-align: center;"><font color="RED">WE WILL GET YOU THE SAME RESULTS</font></div></strong> 

Now that's <strong>RESULTS</strong> and we will do the same for you call us on <strong>07 55 28 28 03</strong> or email <a <a href="mailto:info@cmpfilmtv.com.au" title="Opens a new email in your chosen e-mail client">info@cmpfilmtv.com.au</a> us here for a <strong>FREE CONSULTATION</strong> to see how to get your business on <strong>TV AND THE WEB</strong> and <strong>INCREASE SALES TODAY! </strong>]]></description>
         <link>http://cmpfilmtv.com.au/rockhampton/</link>
         <guid>http://cmpfilmtv.com.au/rockhampton/</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Rockhampton</category>
        
        
         <pubDate>Tue, 27 Apr 2010 17:22:41 +1000</pubDate>
      </item>
      
      <item>
         <title>COFFS HARBOUR TV ADS FROM ONLY $ 2500 WITH MONEY BACK GUARANTEE ! CALL   07 55 28 28 03</title>
         <description><![CDATA[<div id="keywords"><ul>
<li>Coffs Harbour</li>
<li>TV ads</li>
<li>TV ad </li>
<li>Advertising agency </li>
<li>Web Video </li>
<li>TV commercial </li>
<li>TV commercials </li>
<li>TV ads Coffs Harbour </li>
<li>Increase sales </li>
<li>TV advertising agency </li>
<li>Post  production </li>
<li>Television advertising </li>
</ul>
</div>
CMP </strong>Advertising is an <strong>ACCREDITED ADVERTISING AGENCY</strong> with full in-house production and post production facilities we service the Coffs Harbour, Gold Coast, Brisbane, Sydney Melbourne, all of regional Australia and even worldwide.

We produce <strong>QUALITY, AFFORDABLE, DIRECT CALL TO ACTION TV</strong> advertising that <strong>WORKS, </strong>in fact we are the only agency to offer our clients a iron clad <strong>30 DAY MONEY BACK GUARANTEE! </strong> 

<strong><div style="text-align: center;"><font color="RED">30 DAY MONEY BACK GUARANTEE!</font></div></strong>

<strong>99.99%</strong> of our clients can't believe just how cost efficient and affordable television advertising can be and <strong>TV</strong> is still by far the strongest medium to get your message across to people, in their living rooms, waiting rooms, pubs and clubs and anywhere else there's a <strong>TV</strong>.Take a look around TV is literally everywhere! TV gets your sales message where your customers or clients <strong>LIVES, WORKS AND PLAYS! </strong>no other medium can do that! 

Plus we strongly recommend that all campaigns are coupled with online / <strong>WEB VIDEO</strong> to <strong>MAKE YOUR DOLLAR WORK HARDER</strong>. It like <em><strong>SUPERCHARGING </strong></em> your campaign then you really have advertising, that's accessible, engaging, entertaining, measurable and memorable! More to the point <strong>IT WORKS!</strong>

<strong><div style="text-align: center;"><font color="RED">EASIER TO VIEW, EASIER FOR YOUR CUSTOMERS TO DO !</font></div></strong>

Over the last 25 years I have asked 100's if not 1,000's of people what their favourite ad is and <strong>NOT ONE</strong> has ever said...

" It's that ad on page 3 of the newspaper...or that spot on the radio on Saturday morning"

<strong>NO</strong>...What everyone says is... "<em>That great TV commercial I saw, you know the one with..."</em>

The point here is <strong>NO ONE </strong>remembers radio, press etc but a well crafted and positioned 
<strong>TV</strong> commercial is recalled time and time again and the reason is  simple we are all <strong>VISUALLY BASED</strong>.

That's because we are physically attuned to<strong> VISUAL STIMULATION </strong>and a massive amount of our brains is geared to do this. Sight is our number one sense this is how we retain information. That's why movies, video games etc are more popular with most people than books, it's <strong>EASIER TO VIEW </strong>than to read or listen

<strong><div style="text-align: center;"><font color="RED">LISTEN TO WHAT OUR CLIENTS SAY!</font></div></strong> 

<ul>
	<li><em>"We achieved a<strong> WHOPPING 1800%</strong> return on our investment in a one week sale and sold over <strong>$500,000 in furniture !</strong> " </em></li>

	<li><em>"Our target was 50 but we <strong>sold over 80 split air conditioners</strong> in a single weekend the <strong>whole lot gone!</strong>"</em></li>

<li><em>"David, and the team gave us all we asked for and more and when we <strong>SOLD OUT!</strong> the whole estate out in <strong>6 MONTHS</strong>, let me tell you, the <strong>CORKS POPPED</strong> more that once! </strong></em></li>
	<li><em>"Our dealership, went from 200 car sales per month to over <strong>934 sales per month </strong>in just 10 months and <strong>87% of all enquires came from the TV!</strong>"  </em></li>
</ul>

<strong><div style="text-align: center;"><font color="RED">WE WILL GET YOU THE SAME RESULTS</font></div></strong> 

Now that's <strong>RESULTS</strong> and we will do the same for you call us on <strong>07 55 28 28 03</strong> or email <a <a href="mailto:info@cmpfilmtv.com.au" title="Opens a new email in your chosen e-mail client">info@cmpfilmtv.com.au</a> us here for a <strong>FREE CONSULTATION</strong> to see how to get your business on <strong>TV AND THE WEB</strong> and <strong>INCREASE SALES TODAY! </strong>]]></description>
         <link>http://cmpfilmtv.com.au/coffs_harbour/</link>
         <guid>http://cmpfilmtv.com.au/coffs_harbour/</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Coffs Harbour</category>
        
        
         <pubDate>Tue, 27 Apr 2010 17:20:34 +1000</pubDate>
      </item>
      
      <item>
         <title>TOWOOMBA TV ADS FROM ONLY $ 2500 WITH MONEY BACK GUARANTEE ! CALL   07 55 28 28 03</title>
         <description><![CDATA[<div id="keywords"><ul>
<li>Toowomba</li>
<li>TV ads</li>
<li>TV ad </li>
<li>Advertising agency </li>
<li>Web Video </li>
<li>TV commercial </li>
<li>TV commercials </li>
<li>TV ads Toowomba </li>
<li>Increase sales </li>
<li>TV advertising agency </li>
<li>Post  production </li>
<li>Television advertising </li>
</ul>
</div>
CMP </strong>Advertising is an <strong>ACCREDITED ADVERTISING AGENCY</strong> with full in-house production and post production facilities we service the Toowoomba, Gold Coast, Brisbane, Sydney Melbourne, all of regional Australia and even worldwide.

We produce <strong>QUALITY, AFFORDABLE, DIRECT CALL TO ACTION TV</strong> advertising that <strong>WORKS, </strong>in fact we are the only agency to offer our clients a iron clad <strong>30 DAY MONEY BACK GUARANTEE! </strong> 

<strong><div style="text-align: center;"><font color="RED">30 DAY MONEY BACK GUARANTEE!</font></div></strong>

<strong>99.99%</strong> of our clients can't believe just how cost efficient and affordable television advertising can be and <strong>TV</strong> is still by far the strongest medium to get your message across to people, in their living rooms, waiting rooms, pubs and clubs and anywhere else there's a <strong>TV</strong>.Take a look around TV is literally everywhere! TV gets your sales message where your customers or clients <strong>LIVES, WORKS AND PLAYS! </strong>no other medium can do that! 

Plus we strongly recommend that all campaigns are coupled with online / <strong>WEB VIDEO</strong> to <strong>MAKE YOUR DOLLAR WORK HARDER</strong>. It like <em><strong>SUPERCHARGING </strong></em> your campaign then you really have advertising, that's accessible, engaging, entertaining, measurable and memorable! More to the point <strong>IT WORKS!</strong>

<strong><div style="text-align: center;"><font color="RED">EASIER TO VIEW, EASIER FOR YOUR CUSTOMERS TO DO !</font></div></strong>

Over the last 25 years I have asked 100's if not 1,000's of people what their favourite ad is and <strong>NOT ONE</strong> has ever said...

" It's that ad on page 3 of the newspaper...or that spot on the radio on Saturday morning"

<strong>NO</strong>...What everyone says is... "<em>That great TV commercial I saw, you know the one with..."</em>

The point here is <strong>NO ONE </strong>remembers radio, press etc but a well crafted and positioned 
<strong>TV</strong> commercial is recalled time and time again and the reason is  simple we are all <strong>VISUALLY BASED</strong>.

That's because we are physically attuned to<strong> VISUAL STIMULATION </strong>and a massive amount of our brains is geared to do this. Sight is our number one sense this is how we retain information. That's why movies, video games etc are more popular with most people than books, it's <strong>EASIER TO VIEW </strong>than to read or listen

<strong><div style="text-align: center;"><font color="RED">LISTEN TO WHAT OUR CLIENTS SAY!</font></div></strong> 

<ul>
	<li><em>"We achieved a<strong> WHOPPING 1800%</strong> return on our investment in a one week sale and sold over <strong>$500,000 in furniture !</strong> " </em></li>

	<li><em>"Our target was 50 but we <strong>sold over 80 split air conditioners</strong> in a single weekend the <strong>whole lot gone!</strong>"</em></li>

<li><em>"David, and the team gave us all we asked for and more and when we <strong>SOLD OUT!</strong> the whole estate out in <strong>6 MONTHS</strong>, let me tell you, the <strong>CORKS POPPED</strong> more that once! </strong></em></li>
	<li><em>"Our dealership, went from 200 car sales per month to over <strong>934 sales per month </strong>in just 10 months and <strong>87% of all enquires came from the TV!</strong>"  </em></li>
</ul>

<strong><div style="text-align: center;"><font color="RED">WE WILL GET YOU THE SAME RESULTS</font></div></strong> 

Now that's <strong>RESULTS</strong> and we will do the same for you call us on <strong>07 55 28 28 03</strong> or email <a <a href="mailto:info@cmpfilmtv.com.au" title="Opens a new email in your chosen e-mail client">info@cmpfilmtv.com.au</a> us here for a <strong>FREE CONSULTATION</strong> to see how to get your business on <strong>TV AND THE WEB</strong> and <strong>INCREASE SALES TODAY! </strong>]]></description>
         <link>http://cmpfilmtv.com.au/toowoomba/</link>
         <guid>http://cmpfilmtv.com.au/toowoomba/</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Toowoomba</category>
        
        
         <pubDate>Tue, 27 Apr 2010 17:18:07 +1000</pubDate>
      </item>
      
      <item>
         <title>TOWNSVILLE TV ADS FROM ONLY $ 2500 WITH MONEY BACK GUARANTEE ! CALL   07 55 28 28 03</title>
         <description><![CDATA[<div id="keywords"><ul>
<li>Townsville</li>
<li>TV ads</li>
<li>TV ad </li>
<li>Advertising agency </li>
<li>Web Video </li>
<li>TV commercial </li>
<li>TV commercials </li>
<li>TV ads Townsville </li>
<li>Increase sales </li>
<li>TV advertising agency </li>
<li>Post  production </li>
<li>Television advertising </li>
</ul>
</div>
CMP </strong>Advertising is an <strong>ACCREDITED ADVERTISING AGENCY</strong> with full in-house production and post production facilities we service the Townsville, Gold Coast, Brisbane, Sydney Melbourne, all of regional Australia and even worldwide.

We produce <strong>QUALITY, AFFORDABLE, DIRECT CALL TO ACTION TV</strong> advertising that <strong>WORKS, </strong>in fact we are the only agency to offer our clients a iron clad <strong>30 DAY MONEY BACK GUARANTEE! </strong> 

<strong><div style="text-align: center;"><font color="RED">30 DAY MONEY BACK GUARANTEE!</font></div></strong>

<strong>99.99%</strong> of our clients can't believe just how cost efficient and affordable television advertising can be and <strong>TV</strong> is still by far the strongest medium to get your message across to people, in their living rooms, waiting rooms, pubs and clubs and anywhere else there's a <strong>TV</strong>.Take a look around TV is literally everywhere! TV gets your sales message where your customers or clients <strong>LIVES, WORKS AND PLAYS! </strong>no other medium can do that! 

Plus we strongly recommend that all campaigns are coupled with online / <strong>WEB VIDEO</strong> to <strong>MAKE YOUR DOLLAR WORK HARDER</strong>. It like <em><strong>SUPERCHARGING </strong></em> your campaign then you really have advertising, that's accessible, engaging, entertaining, measurable and memorable! More to the point <strong>IT WORKS!</strong>

<strong><div style="text-align: center;"><font color="RED">EASIER TO VIEW, EASIER FOR YOUR CUSTOMERS TO DO !</font></div></strong>

Over the last 25 years I have asked 100's if not 1,000's of people what their favourite ad is and <strong>NOT ONE</strong> has ever said...

" It's that ad on page 3 of the newspaper...or that spot on the radio on Saturday morning"

<strong>NO</strong>...What everyone says is... "<em>That great TV commercial I saw, you know the one with..."</em>

The point here is <strong>NO ONE </strong>remembers radio, press etc but a well crafted and positioned 
<strong>TV</strong> commercial is recalled time and time again and the reason is  simple we are all <strong>VISUALLY BASED</strong>.

That's because we are physically attuned to<strong> VISUAL STIMULATION </strong>and a massive amount of our brains is geared to do this. Sight is our number one sense this is how we retain information. That's why movies, video games etc are more popular with most people than books, it's <strong>EASIER TO VIEW </strong>than to read or listen

<strong><div style="text-align: center;"><font color="RED">LISTEN TO WHAT OUR CLIENTS SAY!</font></div></strong> 

<ul>
	<li><em>"We achieved a<strong> WHOPPING 1800%</strong> return on our investment in a one week sale and sold over <strong>$500,000 in furniture !</strong> " </em></li>

	<li><em>"Our target was 50 but we <strong>sold over 80 split air conditioners</strong> in a single weekend the <strong>whole lot gone!</strong>"</em></li>

<li><em>"David, and the team gave us all we asked for and more and when we <strong>SOLD OUT!</strong> the whole estate out in <strong>6 MONTHS</strong>, let me tell you, the <strong>CORKS POPPED</strong> more that once! </strong></em></li>
	<li><em>"Our dealership, went from 200 car sales per month to over <strong>934 sales per month </strong>in just 10 months and <strong>87% of all enquires came from the TV!</strong>"  </em></li>
</ul>

<strong><div style="text-align: center;"><font color="RED">WE WILL GET YOU THE SAME RESULTS</font></div></strong> 

Now that's <strong>RESULTS</strong> and we will do the same for you call us on <strong>07 55 28 28 03</strong> or email <a <a href="mailto:info@cmpfilmtv.com.au" title="Opens a new email in your chosen e-mail client">info@cmpfilmtv.com.au</a> us here for a <strong>FREE CONSULTATION</strong> to see how to get your business on <strong>TV AND THE WEB</strong> and <strong>INCREASE SALES TODAY! </strong>]]></description>
         <link>http://cmpfilmtv.com.au/townsville/</link>
         <guid>http://cmpfilmtv.com.au/townsville/</guid>
        
          <category domain="http://www.sixapart.com/ns/types#category">Townsville</category>
        
        
         <pubDate>Tue, 27 Apr 2010 17:14:57 +1000</pubDate>
      </item>
      
      <item>
         <title>SUNSHINE COAST TV ADS FROM ONLY $ 2500 WITH MONEY BACK GUARANTEE ! CALL   07 55 28 28 03</title>
         <description><![CDATA[<div id="keywords"><ul>
<li>Sunshine Coast</li>
<li>Noosa</li>
<li>TV ads</li>
<li>TV ad </li>
<li>Advertising agency </li>
<li>Web Video </li>
<li>TV commercial </li>
<li>TV commercials </li>
<li>TV ads Sunshine Coast </li>
<li>Increase sales </li>
<li>TV advertising agency </li>
<li>Post  production </li>
<li>Television advertising </li>
</ul>
</div>
CMP </strong>Advertising is an <strong>ACCREDITED ADVERTISING AGENCY</strong> with full in-house production and post production facilities we service the Sunshine Coast, Gold Coast, Brisbane, Sydney Melbourne, all of regional Australia and even worldwide.

We produce <strong>QUALITY, AFFORDABLE, DIRECT CALL TO ACTION TV</strong> advertising that <strong>WORKS, </strong>in fact we are the only agency to offer our clients a iron clad <strong>30 DAY MONEY BACK GUARANTEE! </strong> 

<strong><div style="text-align: center;"><font color="RED">30 DAY MONEY BACK GUARANTEE!</font></div></strong>

<strong>99.99%</strong> of our clients can't believe just how cost efficient and affordable television advertising can be and <strong>TV</strong> is still by far the strongest medium to get your message across to people, in their living rooms, waiting rooms, pubs and clubs and anywhere else there's a <strong>TV</strong>.Take a look around TV is literally everywhere! TV gets your sales message where your customers or clients <strong>LIVES, WORKS AND PLAYS! </strong>no other medium can do that! 

Plus we strongly recommend that all campaigns are coupled with online / <strong>WEB VIDEO</strong> to <strong>MAKE YOUR DOLLAR WORK HARDER</strong>. It like <em><strong>SUPERCHARGING </strong></em> your campaign then you really have advertising, that's accessible, engaging, entertaining, measurable and memorable! More to the point <strong>IT WORKS!</strong>

<strong><div style="text-align: center;"><font color="RED">EASIER TO VIEW, EASIER FOR YOUR CUSTOMERS TO DO !</font></div></strong>

Over the last 25 years I have asked 100's if not 1,000's of people what their favourite ad is and <strong>NOT ONE</strong> has ever said...

" It's that ad on page 3 of the newspaper...or that spot on the radio on Saturday morning"

<strong>NO</strong>...What everyone says is... "<em>That great TV commercial I saw, you know the one with..."</em>

The point here is <strong>NO ONE </strong>remembers radio, press etc but a well crafted and positioned 
<strong>TV</strong> commercial is recalled time and time again and the reason is  simple we are all <strong>VISUALLY BASED</strong>.

That's because we are physically attuned to<strong> VISUAL STIMULATION </strong>and a massive amount of our brains is geared to do this. Sight is our number one sense this is how we retain information. That's why movies, video games etc are more popular with most people than books, it's <strong>EASIER TO VIEW </strong>than to read or listen

<strong><div style="text-align: center;"><font color="RED">LISTEN TO WHAT OUR CLIENTS SAY!</font></div></strong> 

<ul>
	<li><em>"We achieved a<strong> WHOPPING 1800%</strong> return on our investment in a one week sale and sold over <strong>$500,000 in furniture !</strong> " </em></li>

	<li><em>"Our target was 50 but we <strong>sold over 80 split air conditioners</strong> in a single weekend the <strong>whole lot gone!</strong>"</em></li>

<li><em>"David, and the team gave us all we asked for and more and when we <strong>SOLD OUT!</strong> the whole estate out in <strong>6 MONTHS</strong>, let me tell you, the <strong>CORKS POPPED</strong> more that once! </strong></em></li>
	<li><em>"Our dealership, went from 200 car sales per month to over <strong>934 sales per month </strong>in just 10 months and <strong>87% of all enquires came from the TV!</strong>"  </em></li>
</ul>

<strong><div style="text-align: center;"><font color="RED">WE WILL GET YOU THE SAME RESULTS</font></div></strong> 

Now that's <strong>RESULTS</strong> and we will do the same for you call us on <strong>07 55 28 28 03</strong> or email <a <a href="mailto:info@cmpfilmtv.com.au" title="Opens a new email in your chosen e-mail client">info@cmpfilmtv.com.au</a> us here for a <strong>FREE CONSULTATION</strong> to see how to get your business on <strong>TV AND THE WEB</strong> and <strong>INCREASE SALES TODAY! </strong>]]></description>
         <link>http://cmpfilmtv.com.au/sunshine_coast/</link>
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          <category domain="http://www.sixapart.com/ns/types#category">Sunshine Coast</category>
        
        
         <pubDate>Tue, 27 Apr 2010 16:51:57 +1000</pubDate>
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         <pubDate>Thu, 22 Apr 2010 15:51:46 +1000</pubDate>
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         <title>FREE REPORT &quot;How to make a TV commercial yourself&quot;</title>
         <description><![CDATA[<div id="keywords"><ul>
<li>Television commercial advice</li>
<li>TV ads Gold Coast</li>
<li>Make a TV commercial/li>
<li>Good ads</li>
<li>Bad ads</li>
<li>Media placement</li>
<li>Television commercial</li>
<li>Casting</li>
<li>Camera Hire</li>
<li>Editing</li>
<li>Post  production </li>
<li>Shoot schedule</li>
<li>Music Bed</li>
<li>Jingles</li>
<li>Target demographic</li>
<li>Media Plan</li>
<li>Post analysis</li>
<li>advice</li>
</ul>
</div>

<strong>STEP 1. Write the script </strong>

This is one of the single most important part of the whole process if you don't have a great script then everything else won't matter. 
  
Not to sound too obvious but a script has a "beginning a middle and an end". That means that the script, be it 15 seconds or 30 seconds long must have these elements. It's like a journey, a journey that you'll take your viewer on and it better be good, because the graveyards of advertising, is littered with the commercials that didn't make it!  

You either stand out or you fade into oblivion, that's why most people only recall the very good ads and the very bad ads. You should get the name of the business / product in between 2- 4 times (to reinforce the brand / offer) it should also contain any contact details (but avoid saying numbers like 1300 555 753) because it's said like (one three hundred five, five, five seven, five three) that's nine words.

In fact, avoid saying any phone numbers unless it's the only means that your clients have of reaching you. In this day and age it's much better to show your <strong>WEB ADDRESS</strong> as the viewer is much more likely to google the name of your business rather than remember a phone number.

Another very important point is that the name of your business should correspond with your web address eg: CMP film and Television is the name of our business and the web address is <a href="http://www.cmpfilmtv.com.au">www.cmpfilmtv.com.au</a>, so if the viewer only remembers CMP, and types that into a search engine we come up on the 1st page of google so they will find us.

We recently had a client that we produced a great ad for but they complained that they didn't get, as many calls as they'd hoped. We had strongly advised them to revise the weblink to mirror the name being used in the commerical or to use the name in the commercial that matched the website.

The problem wasn't the commercial or the media placement. The issue was that when the viewer <em>"googled"</em> the name of the  company it didn't bring up their WEB SITE. Bottom line, you need to make it as easy as possible for the customer to contact you.

Today TV and the WEB are like salt and pepper you can do with just one but it's TASTES much better with BOTH . They compliment each other perfectly.

Also beware that you only have around 70 words for a medium read, to 95 maximum words in a 30 second commercials. Even though commercials are referred to as 30 and 15 seconds their <strong>AUDIO</strong> is in fact not that long. A 30 second commercial is only 29 seconds long and a 15 second commercial is only 14 seconds long this is a requirement by the broadcasters for queuing purposes.

Once you have decided on what you want to say you'll need to write it down (please see example) <a href="http://cmpfilmtv.com.au/30%20second%20TV%20script%20.pdf"> 30 second TV script .pdf</a> you'll note that on the left hand side are all the visuals and on the right hand side is the corresponding audio. It will help to have a stop watch to ensure that all the visuals will correctly correspond / timing wise with the audio. 

(Please note this is essential, as this script will eventually become the blueprint for the actual shoot schedule later on) 

Once you have all the basic elements constructed you should read out the script aloud and see what it sounds like, because often what is written on a page will sound stilted or awkward when verbalized. Make any necessary adjustments and fine tune... you now have your script.

Oh one last thing all the fundamentals of a script can be taught except one and this is the most vital that's "creativity".It's simply a case of either you have it or you don't it can't be taught, it can't be bottled...it just is.


<strong>STEP 2. Work out the budget. </strong>

You need to know exactly how much you have to spend and making a television commercial is basically the same principle as making a movie. It just has a smaller budgets and less people attached, but the process is the same so you'll need a budget schedule. 

Essentially it's a shopping list of requirements that are needed to make the commercial.

Your budget will be broken into three main areas that is pre-production (this would include casting) production (this would include camera hire) post production (this would include voice over) there are of course many more elements to this. 

You will most likely need to call all the suppliers (like camera, lighting, grips and gaffers etc) and arrange to hire the right equipment for the job (this will require you to liaise with your DOP (director of photography) as to which gear is required to do the jobs, eg: there are dozens of different types of cameras, digital, film, filters, lenses, lighting set ups and various other items that are needed to make the shooting process happen professionally. 

Once you have allocated all the associated costs to the relevant parts and worked out exactly how much the production will cost and how long each area will take in time you'll be ready to start...


<strong>STEP 3. Start calling. </strong>

If your TVC (television commercial) requires talent then you'll need to either call talent agencies or start casting people you know and want in the commercial (this can work but it comes with many pit falls along the way). If you have any line delivery required I would strongly recommend that you utilize a reputable casting agency (there are a lot of cowboys in this industry) and get ACTORS as opposed to models the latter look great until they have to open their mouths.

Acting is a high level skill (after all some of the highest paid people in the world are actors) and that skill comes at a price. However if your commercial is dependant upon line delivery then it's a very wise choice to get a skilled actor who can deliver lines, quickly and effectively (that could mean delivering a a very over the top or a very realistic performance) Don't try and save your dollars with untrained performers this will end up costing you both time and money.

Please bare in mind there are vast differences in prices and regulations for all actors and models so you need to tell the casting agency what your budget is for performers so that they won't wast their time with talent that aren't within your budget constraints. Once you have decided on a cast and signed all the required paperwork and performance agreements you can move on to...

<strong>STEP 4. Props and wardrobe.</strong>

This is where you'll need to source the relevant clothing and any required props that are needed, but be careful not to include any logos of well known brands because if you don't have the permission of the manufacturer they could slap you with a injunction to stop the commercials airing based on an infringement of  their IP (intellectual property rights). If in doubt leave it out.

<strong>STEP 5.  Legal requirements </strong>

Making sure that all government licences are covered eg: You will need to ask all the specific agencies what requirements are needed as every jurisdiction has different rules and regulations that govern TV and film shoots.

For instance if you want to shoot on a public street you will need the relevant authorities permission to do so, usually between certain hours on a particular day, which will cost you a fee.  

<strong>STEP 6. Public liability insurance.</strong> 

This is simple if you don't have this cover <strong>DO NOT SHOOT IN PUBLIC</strong> if you injure a member of the public eg: they trip over a lighting power lead then you are putting yourself in danger of being sued (min public insurance 10 million dollars) it just isn't worth the risk. You'll need to source of specialist insurance agencies that deal with television and film production companies as most general agencies do not.  

<strong>STEP 7. If you require a studio.</strong> 

Make sure that you get the right sized studio for the job eg: if your shooting a simple static car commercial you most likely don't need a huge sound stage in this case a basic still photographic studio might do the job.  

However, if you require dialogue to be delivered be very aware that these studios will most likely be unsuitable for you as still studios aren't necessarily set up for sound recording, so you may get there and it starts raining and all of a sudden you can't hear anything that's being said by your actors.

Also If you need to shoot green /blue screen then your need a DOP who understands how to light for a green /blue screen.The studio will also need to be big enough to accommodate the lighting set up, camera etc.

<strong>STEP 8. Make a shoot schedule...call sheet</strong> 

This is the document that outlines what is being shot, (eg: scene) where and when. It's the bible of how the production will pan out and it shows everyone who (cast and crew) and what (props and wardrobe) is required for each scene.

<strong>STEP 9. Lights, camera, action </strong>

Finally, your at the shoot, get the actors, props, lighting, in place point the camera at them say...roll, speed, action keep doing this until your happy and the actors aren't and usually that's the point where you say...that's a wrap...now that actors are happy and your nervous because you need to go to...

I am of course being a bit tongue in cheek here. The actual real nuances and skill base of directing is way beyond the scope of this report and quite literally could fill a small library. Needless to say that directing actors is a real art form within its self requiring years of not only training, but practical experience. It's a combination of art, diplomacy and psychology.

<strong>STEP 10. Editing.</strong> 

You will require an experienced editor who will be able to follow direction and also be able to add to the production with his or her own input, such as timing, visual / audio effects recommendations, colour grading etc. 

If you have a company such as ours do the editing then we would do it all in house for a set price. If you go to other post production facilities be prepared to pay upwards of $800 per hour or more for editing.

If your budget is high and you have very complicated visual effects eg: a car turns into another car and then another before your eyes or a space ship lands on a department store and little green men get out and... you get the picture then this type of facility may very well be required.
 
In my experience most retail /direct response style commercials don't require anywhere near this level of post production, its more geared to above the line (brand awareness / national style) companies like car and drink manufacturers for instance. 

The editing is an extremely important part of the whole process as a good editor can take average footage and cut it together and make it great. However an average editor can take great footage and make it bland. Don't underestimate the value of an excellent editor, they can literally make or break the ad!  

<strong>STEP 11. Putting the music to bed</strong>. 

You may need a music bed to compliment the footage and enhance the story telling aspect of the commercial. Your editor maybe able to do this in house with a program like garage band or you might be able to purchase some prewritten music or get a musio friend to do it for some beers or even hire a professional but DO NOT under any circumstance use music that has copyright attached to it eg: ANY MUSIC THAT'S OWNED BY OTHERS like famous bands because if you do you will be sued.

<strong>STEP 12. Jingle all the way...to the bank </strong>

One of the most successful investments that anybody can make for their television commercial is the jingle. A jingle is your own piece of music and lyrics that identifies your brand no matter where it's played.

Jingle writers are like anybody else, there are great ones and there are  average ones and the prices and conditions vary dramatically, from hundreds to thousands. Our company CMP Film and Television has written and produced what has been said to be  one of the most recognized jingles in Australia " Motor finance wizard said yes"

It's simple and to the point it also gives that client ownership of the word YES, and you can't argue or circumnavigate that word,  it's finite. It's not maybe, or sometimes they say yes, it's just "YES".

At the time we pitched this to the client they were balking at the price, years later this jingle has paid for itself a MILLION fold "literally". If you can afford it always utilize a great jingle, it will be top of mind and on the tip of the tongue of your clients and customers forever!  

<strong>STEP13. Get approved. </strong>

In Australia you must have all television commercials approved by CAD (commercials advise department) which is a self regulating body that vets all commercials prior to broadcast so you'll need to compress the finished commercial into a suitable format and email it to CAD along with the script. 

They will then review the material to see if it meets their guidelines, if it doesn't they will require further explanations eg: You wouldn't be able to state that you have "Australia's best coffee" unless you can clearly show that you IN FACT you do have Australia's best coffee. 

There are also a number of regulations around certain types of industries eg: Real Estate, Finance, and Health etc. 

<strong> STEP 14. The media air time </strong> 

If you intend on buying the media (air time) then you have a number of options available, you can call the stations directly and try to buy it. 

The disadvantage of doing this is that every rep that you will speak to, will tell you that his or her station is the very best for you. They will want to convince you this is the case because they simply have an agenda, they must reach their target budgets for revenue for that month. 

In the words of Jerry <em>"Not that there's anything wrong with that"</em> after all that is what they are paid to do, but it's doesn't really give you an unbiased appraisal as to what is best for your business. Also if you're a new piece of business then you will most likely have to pay a <strong>RACK RATE</strong>  it's a bit like walking off the street into a hotel they'll charge you more. 

With so many commercial stations across Australia it's more complex than ever to decipher which channels/ programs / timeslots are the most relevant for your business  and with media being one of the most expensive and complex commodities of the whole TV commercial process, you want to get this right.  

The other option is to have a media buying company like CMP film and Television who are accredited to buy media across the nation. Put together a comprehensive media plan that will take into consideration, your budget, target demographic of the audience and on air dates. 

The advantage of engaging a professional media buying company like us is that you will receive detailed plans and know to the cent how much you'll need to invest. Plus you'll also be given a <strong>POST ANALYSIS</strong> of the media schedule to show what <strong>ACTUALLY RAN </strong>and if there are any discrepancies. If there was then it's our job to ensure that the relevant broadcaster makes good any missed commercials. 

The other major benefit of engaging a company like CMP film and Television is that you'll be getting great rates, that because we put though millions of dollars worth of media annually. This enables us to negotiate excellent media rates, again it's like the hotel example if you're a travel agency you are getting a much better rate than the guy off the street, simple math's and business practices.  


<strong>STEP 15. Off to the station. </strong>

Once you have got CAD approval you'll be able to send your commercial to the station/s. This can be done by tape ( Digi -beta cam tape) but most often, these days it's done via the internet with a company called "Adstream" which sends the commercials off to the TV stations like a huge email for a fee. 

The advantage of using a service like Adstream is that it gives you the ability to forward your commercials to multiple broadcasters all at once. You'll need to ensure that all the relevant paperwork is completed and sent with the on air dates of every region and station that will broadcast the commerical. 

Unfortunately if you make any mistakes you 'll  need to resend it all over again for another fee. It pays to get this part right first time every time.

<strong>STEP 16. Sit back wait...HOPE! </strong>

Ok now you have a great commercial and excellent media...good luck! 


<big><big><big><strong>NOW, IF ALL OF THIS SOUNDS A LITTLE BIT <font color="RED">OVERWHELMING</font> , DON'T WORRY BECAUSE THERE'S A MUCH <font color="RED">EASIER</font>  AND <font color="RED">QUICKER</font>  WAY TO DO THIS</strong></big></big>. </big></font><font color="RED"><big><big><big><strong><u>WE'LL DO IT FOR YOU</u></strong>!</strong></big></big></big></u></font> 
<big>Simply call us on <strong>07 55 28 28 03</strong> or email <a <a href="mailto:info@cmpfilmtv.com.au" title="Opens a new email in your chosen e-mail client">info@cmpfilmtv.com.au</a></td></a></big>]]></description>
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Aenean a diam sapien. Nam vel quam nec arcu pretium eleifend. Curabitur hendrerit scelerisque enim in dignissim. Curabitur ut odio et tortor malesuada pulvinar vehicula et arcu. Nulla sit amet nisi eget justo eleifend bibendum. Fusce congue congue bibendum. Pellentesque sagittis, sem non suscipit dapibus, eros elit fringilla ipsum, viverra faucibus lacus mauris semper quam. Sed quis suscipit orci. Proin aliquam nisl neque, vel luctus diam. Fusce pulvinar justo ut est semper imperdiet. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Duis turpis eros, dapibus et rutrum at, pharetra vel mauris. Nunc tortor massa, sollicitudin vel lacinia aliquam, vehicula nec metus. Proin fringilla risus vel risus sagittis nec feugiat elit venenatis. Quisque quis dui vitae nunc viverra luctus feugiat vel felis. Praesent sed scelerisque risus. Aliquam porttitor lacus tincidunt purus condimentum non sodales turpis vulputate. Donec vestibulum consequat lacinia. </description>
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         <title>QUALITY, AFFORDABLE TV COMMERCIALS THAT GET YOU RESULTS GUARANTEED!  CALLS US ON...07 55 28 28 03</title>
         <description><![CDATA[<div id="keywords"><ul>
<li>TV ads Gold Coast</li>
<li>TV commercials </li>
<li>Media Rates</li>
<li>Affordable TV commercials</li>
<li>Television commercial </li>
<li>Television commercials </li>
<li>Sales</li>
</ul>
</div>
CMP are a group of talented <strong>PROFESSIONALS</strong> that have worked in the media industries <strong>SINCE 1979</strong>. 

We aren't interested in winning <strong>PRETTY STATUES OR GETTING PATS</strong> on the back or producing cowboy backyard, slap up jobs, that look amateurish while placing your commercials around cheap<strong> INEFFECTIVE MEDIA! </strong>

Which at the time might seem like a bargain but in fact, will cost you<strong> TIME </strong>and<strong> MONEY</strong> plus it makes you "the client" <strong>LOOK BAD</strong> and more to the point it simply <strong>DOESN'T WORK!</strong>...just like every other industry <strong>YOU GET WHAT YOU PAY FOR!</strong> Pay peanuts get monkeys.

<strong>NO </strong>we're interested in getting <strong>YOU RESULTS</strong>, time and time again, which in turn gives us more business. We do this by giving excellent customer service, really listening to our clients, surpassing their expectations and producing <strong>QUALITY </strong>commercials at <strong>REASONABLE </strong>and <strong>REALISTIC </strong>prices.

CMP Film and Television have produced 100's of <strong>QUALITY, AFFORDABLE</strong> commercials over the years, for all types of business, whether you're selling widgets or services you can feel confident that CMP Film and Television will give you the<strong> EDGE</strong> and get <strong>YOU SALES!</strong>

We also enjoy <strong>EXCEPTIONAL MEDIA RATES</strong> due to our <strong>ACCREDITATION </strong>and long standing relationship with television broadcasters. This means that all CMP clients benefit from quality production and professionally designed media placement.  

The <strong>REAL WINNING COMBINATION</strong> to any professional television campaign and ultimately giving our clients an advantage over their competitors, which is what it's all really about <strong>YOU WIN</strong> and so do we! Simply call us on <strong>07 55 28 28 03</strong> or email <a <a href="mailto:info@cmpfilmtv.com.au" title="Opens a new email in your chosen e-mail client">info@cmpfilmtv.com.au</a> and we'll show you how.]]></description>
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          <category domain="http://www.sixapart.com/ns/types#tag">ACCREDITATION</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">CMP</category>
        
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          <category domain="http://www.sixapart.com/ns/types#tag">QUALITY</category>
        
          <category domain="http://www.sixapart.com/ns/types#tag">TV</category>
        
         <pubDate>Thu, 03 Sep 2009 17:35:12 +1000</pubDate>
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