CMP

Why Advertise on TV

Wed, 27 May 2009 11:35:07 +1000

More people spend more time with TV than any other media  TV is in virtually every Australian home (99.7 per cent) and is an integral part of our culture and society. On average, every Australian spends over 3 hours a day watching television - the majority of this time is spent watching TV.   The best way to kick-start a campaign and build momentum  Reach your target audience quickly and encourage them to respond immediately. TV delivers the highest daily and weekly reach of any medium in Australia. In fact, just one spot in any of the nation’s top 10 programs on TV delivers an average combined audience of over 1.9 million people, making it ideal for launching new products and services, or driving a sales event. Builds brand fame and reputation like no other media  There is no better medium for launching, building or maintaining a brand than TV. It can contribute to your brand's fame and generate a mass water-cooler effect around your product or service.   The most engaging medium there is  TV brings brands and ideas to life. It has the ability to evoke an emotional response as well as a rational one. No other medium can engage audiences quite like television.    The cornerstone of an integrated campaign  TV establishes the central idea of your campaign and helps it resonate through other media platforms in support of the communication.   Innovative ways to engage with consumers  As television develops, the options available to advertisers continue to expand. TV networks offer a range of ways to ensure advertisers engage and connect with their target audiences; from segment or program sponsorship and cross platform opportunities; to tailored product integration.   Strengthens the performance of other media  The reach and profile of TV results in a multiplier effect on other media used in your campaign. Every other execution reminds consumers of the television campaign and strengthens the impact of your message.   Measurable results  Australia’s ratings system is one of the most sophisticated in the world making it truly accountable and quantifiable.   A greater return on investment TV is a proven and cost-effective response tool for advertisers. That’s why, as a group, retailers spend more advertising on TV than any other advertising medium. To find out more contact our friendly and professional team and we’ll show you how.

Frequently Asked Question

Wed, 27 May 2009 10:58:16 +1000

Why should I advertise on TV?  Television can produce fast and effective results for a wide range of objectives. Whether you want to drive short-term sales, launch a new product or service, or protect the health and status of your brand, TV delivers.   Is television all I need for my advertising?   Whilst it is possible to reach your target audience solely through television, depending on your budget, most media specialists would recommend supplementing your TV schedule with one or two other media. This allows you to ‘surround your target’ with your message.   Can I afford to advertise on TV?   Absolutely. You can get great value for your TV dollar by choosing off-peak timeslots like daytime or late night. Off-peak programming still delivers significant audiences but at much lower rates. When you consider how many people your message will reach and the impact your message has in this environment, TV is very cost effective.   Who should I contact?  The most efficient way to plan and book a schedule across several networks is to call us we'll help you with all the steps, plus we can also take care of all your production requirements as well. Contact our friendly and professional team and we’ll show you how.

lessons from the past about the present

Fri, 15 May 2009 17:41:15 +1000

In the 1920s, Kellogg’s and their rival Post, raced neck and neck to dominate the breakfast cereal market. When the Great Depression hit in the 1930s, Kellogg’s maintained its advertising budget while Post slashed it’s spending. As the U.S. emerged from the Depression, Kellogg’s was the undisputed leading cereal company and has continued to out-sell Post for the last 70-plus years! Kellogg’s demonstrates the power of continuing to advertise even in a down economy. In the Kellogg’s vs. Post wars, the cereal companies relied on radio (as there was no television back then) if that battle was fought today, they would no doubt being relying heavily on television to give them the edge and in fact Kellogg’s does just that. What we can learn from this now The moral of this story is simply this, it's vital to continue advertising during bad economic times. Consumers will be aware of your brand and it will be seen to be a stable due to the fact that you have continued to market throughout the quieter periods . If however you stand still or slash your advertising budgets you could end up losing out to a competitor who has the foresight to fight through these tough times and keep their brand awareness alive. Most businesses don’t have the advertising budget of a major cereal manufacturers however there are strategies that can help your business by utilizing the power of television in an affordable, creative and cost effective manner and give you the edge over your competitor ..."even in tough times" Contact our friendly and professional team and we’ll show you how.

Media

Fri, 15 May 2009 17:22:41 +1000

There a many variables in planning a campaign, how long it's to run for, whether it's supported by any other mediums such as print and the client’s demographic target market and campaign objectives. We normally recommend a minimum campaign duration for regional markets of 4-6 weeks as this gives the campaign time to build momentum and around 3-4 weeks in metro markets. Reach and Frequency statistics reveal that the viewer needs to see the commercial 3 times to illicit a response. This is where frequency plays a key role, the more times the commercial airs, the more times the potential target audiences has of seeing it. That being said, frequency isn’t the only factor we take into consideration when planning a campaign, we also analyze the client’s target demographic and then choose the station or stations and programmes which best suit that target demographic. Our media schedules include the reach on them, as in (the potential 1000’s the entire campaign offers to reach), as well as each programmes reach (how many 1000’s of people does the commercial have the potential to reach when placed around this programme). Proper television media placement requires, consideration of the client’s target demographic, scrutiny of the most cost efficient programmes within that demographic, a good selection of day time, shoulder and peak placements and the skill and the expertise to negotiate the best media rates. It is important to remember that the best commercial in the world won’t deliver results if the media is not placed properly, just as a poorly produced commercial with good media placement can have devastating effects on a business reputation and it is not just about selecting high rating programmes. A campaign won’t achieve the results you are after even if your commercial is placed in high rating programmes if your target demographic isn’t part of that potential audience. A results based approach is a proper understanding of the client’s target demographic and campaign objectives, a quality commercial which clearly sends the message and strategic media placement. Contact our friendly and professional team and we’ll show you how.

getting animated

Tue, 12 May 2009 12:14:39 +1000

Animated ads have been requested a lot lately, and whether the client requires flash style animation, 3D or even old school hand drawn cel-animation, we've got you covered! For an example of the latter, look no further than our latest ad for Stacer. It showcases the talent of our animator, who has previously worked for Warner Brothers, Disney and Hanna-Barbera.

Stacer

Thu, 23 Apr 2009 17:22:01 +1000

Mackintosh 2009

Thu, 23 Apr 2009 17:21:00 +1000

CMP film TV Site Map

Thu, 13 Nov 2008 09:11:45 +1000

TV commercials TV advertising Video production TV production TV ads TV commercial production TV commercials Gold Coast TV advertising Gold Coast Buying media spots Film production company TV production TV ad campaign TV commercial

How To Get Great Ads At A Great Price... Recession busting on a budget!

Mon, 10 Nov 2008 12:17:27 +1000

We are an accredited advertising agency with full in-house production and post production facilities based in Queensland’s film and television hub, the beautiful Gold Coast, Australia. We also service and supply all other cites and centres across the country. What that means for you is this: we can create affordable television commercials and Corporate DVDs which are professionally produced and priced to suit most businesses. Please see our showreel for some examples of the many commercials we do. In fact, we're now getting a lot of companies both large and small coming to us to so they can continue to maintain a competitive edge and support their bottom line. Put simply: if you're looking to maximize your working capital and increase your slice of a contracting market, your business can still achieve this, even during the recession. Our quality advertising caters for regional, metro and national markets and has been tremendously successful in helping businesses meet and exceed their sales targets. As one of our clients has said: "When I run my ad it's like magic - customers just keep walking in the door." That's the magic of a well crafted and well positioned TV advertisement.

Robina Tavern

Mon, 18 Aug 2008 17:22:32 +1000

EZ Residential

Mon, 18 Aug 2008 17:21:39 +1000

getting animated

Tue, 08 Apr 2008 15:03:52 +1000

Animated ads have been requested a lot lately, and whether the client requires flash style animation, 3D or even old school hand drawn cel-animation, we've got you covered! For an example of the latter, look no further than our latest ad for 1300 4 Finance. It showcases the talent of our 2D animator, who has previously worked for Warner Brothers, Disney and Hanna-Barbera.

1300 4 Finance

Tue, 08 Apr 2008 14:55:10 +1000

Sales, sales, sales...

Mon, 11 Feb 2008 10:11:04 +1000

That’s all we hear in January and our client Malouf Group Pharmacies was no different, so when you and everybody else is having post Xmas sales, how do you stand out in a crowd. Well the first thing to do is do the opposite that all the others are doing so we opted to give the commercial the red carpet treatment by making the brands literally the stars of the show. That coupled with the clients impressive (Up to 70 % retail) price point made this campaign a real stand out crowd pleaser.

Malouf Pharmacies

Fri, 11 Jan 2008 16:10:18 +1000