That’s all we hear in January and our client Malouf Group Pharmacies was no different, so when you and everybody else is having post Xmas sales, how do you stand out in a crowd.

Well the first thing to do is do the opposite that all the others are doing so we opted to give the commercial the red carpet treatment by making the brands literally the stars of the show.

That coupled with the clients impressive (Up to 70 % retail) price point made this campaign a real stand out crowd pleaser.