More people spend more time with TV than any other media

TV is in virtually every Australian home (99.7 per cent) and is an integral part of our culture and society. On average, every Australian spends over 3 hours a day watching television.



The best way to kick-start a campaign and build momentum

Reach your target audience quickly and encourage them to respond immediately. TV delivers the highest daily and weekly reach of any medium in Australia. In fact, just one spot in any of the nation's top 10 programs on TV delivers an average combined audience of over 1.9 million people, making it ideal for launching new products and services, or driving a sales event.

Builds brand fame and reputation like no other media

There is no better medium for launching, building or maintaining a brand than TV. It can contribute to your brand's fame and generate a mass water-cooler effect around your product or service.



The most engaging medium there is

TV brings brands and ideas to life. It has the ability to evoke an emotional response as well as a rational one. No other medium can engage audiences quite like television. 



The cornerstone of an integrated campaign

TV establishes the central idea of your campaign and helps it resonate through other media platforms in support of the communication.



Innovative ways to engage with consumers

As television develops, the options available to advertisers continue to expand. TV networks offer a range of ways to ensure advertisers engage and connect with their target audiences; from segment or program sponsorship and cross platform opportunities; to tailored product integration.



Strengthens the performance of other media

The reach and profile of TV results in a multiplier effect on other media used in your campaign. Every other execution reminds consumers of the television campaign and strengthens the impact of your message.



Measurable results

Australia's ratings system is one of the most sophisticated in the world making it truly accountable and quantifiable.



A greater return on investment
TV is a proven and cost-effective response tool for advertisers. That's why, as a group, retailers spend more advertising on TV than any other advertising medium.
To find out more contact our friendly and professional team and we'll show you how.